UK & Ireland CIO Peer Roundtable

Consumers today demand more than good products or services - they expect an exceptional customer experience. Stakeholders and technology leaders like Chief Digital Officers, CIOs and others play a key role by developing omnichannel experiences. As a result of the countless ways traditional channels address consumer needs, consumers spend a lot of time wondering where best to find assistance and information.

Identifying those technologies that improve the experience is a must, and with Business Messaging, companies are taking customer experience to the next level by providing a convenient and comfortable environment for consumers and delivering a springboard to drive business growth. Join this boardroom to discuss:

• Providing a personalised experience in a digital-first world, helping to build trust and loyalty with customers
• Building end to end customer journeys, improving customer experience and increasing the chance of conversion (from lead generation to driving sales)
• Using the channels that your customers use in their daily lives, meet them where they already are to maximize your ROI