UK & Ireland CIO Community
Peer Roundtable

Almost every organisation claims the consumer comes first, but is this really the case? As a CIO, it’s critical to champion the alignment of technology to seamlessly support all sales, marketing, and customer service teams. Having all the systems to assist the entire consumer journey while reducing friction and enhancing customer satisfaction is a key way for IT Leaders to partner with the business for stronger outcomes. Join this boardroom to explore how to evolve your IT delivery models to drive customer centricity, and how you can measure the impact of this approach. Specifically, you will discuss:

• How technology strategies should differ when business objectives prioritise consumer centricity
• The enablers CIOs need to implement in order to accelerate consumer-centric initiatives
• Rethinking IT roles and responsibilities to align with shifts toward product-oriented, platform-based delivery models