July 2025
As we're all experiencing, it’s a tough business environment. The rapid pace of change, combined with volatility and uncertainty, makes it challenging for business leaders to strategize and plan for the future. We recently conducted a survey of the C-level executives in Gartner C-level Communities about the current geopolitical and economic landscape.
We wondered if they are able to maintain a focus on their 2025 priorities or if they are having to shift and adapt their objectives. Sixty percent of executives reported that their priorities remain the same, while 40% are shifting their focus areas or in the process of doing so.
In addition, 24% of executives said that they are prioritizing investments to prepare for ongoing volatility – with an additional 19% of executives reporting budget cuts and 17% saying they are reevaluating vendor relationships. (You can read the detailed survey findings here.)
24% of C-level executives are currently prioritizing investments
With more scrutiny on budgets and resources – and executives actively reprioritizing their investments – it’s a crucial time to connect with C-level decision makers. That’s where Gartner C-level Communities can help.
Our network of over 14,000 C-level community members convene regularly in regions around the world to exchange ideas and validate strategies on shared challenges. At these events, sponsors have the opportunity to network and build relationships at the highest levels. Sponsors can also provide case studies, research, thought leadership and innovative solutions to help guide executives’ strategic decisions.
Sponsoring Gartner C-level Communities and events enables you to:
- Engage buyers early to ensure you are a preferred vendor.
According to the 2024 Buyer Experience Study from Sixth Sense, B2B buyers are nearly 70% through the purchasing process before engaging with sellers. While buyers are doing research and talking to peers about how they solved similar challenges, it’s important for you to be in the mix. As the study states, marketers and sellers need “integrated strategies that create awareness, build affinity, and secure favorable competitive positioning.”
- Create awareness and demand at the top of the organization.
Not only do you need to engage buyers early, but you also need to create preference at the highest levels of the organization – the C-level decision makers. Sponsors can establish their credibility through thought leadership and engage in high-value conversations at our events. The intimate environment enables you to have one-on-one interactions with C-level executives.
- Stay in touch with existing customers.
As the landscape shifts, your teams are likely working hard to maintain solid relationships with current customers. Our unique access to decision makers allows your organization to remain top of mind and position yourselves as critical partners and problem solvers in the current environment.
The whole event was filled with decision makers, so it was well worth the time and money spent on this event.
- Mike Brockney, Sr. Solutions Engineer
Netskope
As executives reconsider their priorities and investments for the year, it’s the ideal time to engage with them. Gartner C-level Communities offers technology and solution providers unparalleled access to C-level executives through Executive Summits, Inner Circles, and Town Halls, providing invaluable opportunities to engage in meaningful conversations and demonstrate expertise.
Contact us to learn more about how you can connect with our C-level community members and leverage these opportunities for the second half of the year.
Become a Sponsor
Explore opportunities to engage C-level executives through our communities and events.
