Governing Body Spotlight

Governing Body Member of the UK & Ireland CDAO Community

Amitabh Seli

Director of Data, CDO UK&I

Danone UK

Amitabh Seli, the Head of Data, CDO UK&I, at Danone UK, is a commercial leader experienced in enabling large businesses to become data led. He has created and managed large transformation projects to help brands grow and drive consumer centricity. Amitabh has led large, cross-functional internal and external teams to create products and platforms that empower teams to drive performance, impact and efficiency. He is a trusted advisor to boards, adept in influencing investment and customer decisions. 

Learn more about the UK & Ireland CDAO community here.

Give us a brief overview of the path that led to your current role.

Driven by driving results and change, I have pursued strategy and data roles in the travel and media industries. The current role is a great opportunity to apply the transformation experience in the current role, i.e. in CPG. 

What is one of your guiding leadership principles?

Think big, commit to action and build trust with teams.

With disruption being a key theme of the past year, where do you see your role as a CDAO going in the next 1-2 years?

CDAOs will need to increasingly build certainty in the business by developing tools, products and leadership. CDAOs will also need to dial-up proactive actions to identify opportunities for growth through data.

What advice would you give to someone just starting out in the role as a CDAO?

Invest in building trust through relationships would be my first piece of advice. Build consensus on the purpose of the team and the function, and finally, own the problem and structure solutions in a modular way.

What is the value of participating in a professional community through Evanta?

Evanta is a great platform to learn and network with like-minded people. The platform brings together leadership perspectives and a diversity of experiences across industries and disciplines.

Evanta Governing Body members share their insights and leadership perspectives to shape the agendas and topics that address the top priorities impacting business leaders today.

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