Boston CIO Virtual Boardroom

May 13, 2021 | 11:00am EDT

May 13, 2021 | 11:00am EDT

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Embracing a Scalable Customer-Engagement Strategy

Connect with a small group of C-level peers for a private, interactive conversation framed around a top priority for IT leaders.

Join CIOs from the leading organizations in your area to discuss:

Seizing momentum – influencing and leading the enterprise

Thriving through uncertainty - empowering people and delivering value

Advancing and scaling strategic, outcome-based technologies

Discussion Leaders


Governing Body members for the Boston CIO community will lead the private virtual discussion.

Jeff Burlin

Twilio

Director, Enterprise Innovation

Moderator

Agenda


May 13, 2021

11:00am - 12:00pm EDT

Embracing a Scalable Customer-Engagement Strategy

As a CIO, you know that building a strategy to serve your customers is as old the job itself. What has shifted, however are the speed of demand, modes of commerce and the ease of entry by digital-first competitors into your market. Under these circumstances, a traditional model is too slow and rigid to keep pace with today’s digital acceleration. But what does it really mean for CIOs to put the consumer first in this evolving context?

In this session, you’ll tackle this question by discussing:

  • What makes building differentiated experiences unique from traditional, siloed customer engagement and what that strategy looks like in practice
  • The evolutions in data capability, technology and compliance procedures necessary to execute a customer-first strategy in any market
  • The new business processes and communications channels necessary to better align with customer needs

REGISTER

Community Partner


Boston CIO Program Manager


For inquiries related to this event, please reach out to your dedicated program contact.

Andie Alderette

Program Manager

971-271-6864

andrea.alderette@evanta.com