Atlanta CDO Executive Summit

December 4, 2014

The Westin Peachtree Plaza, Atlanta


December 3, 2014 / Governing Body Private Dinner

6:00pm - 8:30pm Governing Body Private Dinner

The Excellence of Culture and the Culture of Excellence

Dinner Keynote 

Paul J. Voss
Author & Thought Leader
Georgia State University
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Data and analytics executives have burgeoning leadership opportunities in the modern enterprise. They are uniquely positioned to innovate and impact strategy, and their development as drivers is critical to organizational success. But the ascension of the CDO is holistic, encompassing much more than just the newest platform or tools. In this energizing keynote, Georgia State University’s Paul Voss examines the conspicuous link between effective leadership and healthy cultures — and the link between classical wisdom and modern-day business realities. Voss dives into career and legacy, theoretical models of leadership excellence, and concrete, specific concepts for immediate implementation.

December 4, 2014 / Content Highlights

7:00am - 7:45am

Registration & Breakfast

7:45am - 8:30am Opening Keynote

Leading From the Back – Analytics at a User Experience-Driven Company

Keynote  sponsored by: Decision First

John Foreman
Chief Data Scientist
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MailChimp sends 10 billion email newsletters for more than six million customers each month — creating a staggering amount of data. But MailChimp’s success wasn't built on data. So how does a company whose business is not data utilize its massive data set? Too often the examples of data science are given by companies native to data like Google and Facebook. John Foreman, author of “Data Smart” and chief data scientist for MailChimp, presents what it means to “lead from the back” in data science, even if that means breaking out a spreadsheet in favor of Hadoop from time to time.

8:30am - 9:00am

Networking Break

9:00am - 9:50am Breakout Sessions

Betting on Data Science Development

Featured Session 

Jennifer Lewis Priestley
Professor, Applied Statistics & Data Science
Kennesaw State University
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The demand for individuals with expertise in data science is exponentially growing. Companies are looking for data scientists to turn raw data, structured and unstructured, into valuable insights for wagering strategic bets. Yet the cost of obtaining data science talent can be prohibitive for companies not native to Big Data. Join Jennifer Lewis Priestley, professor of applied statistics and data science at Kennesaw State University, as she unpacks the business case to invest in a data talent pipeline as well as develop well-rounded internal talent to build an excellent and enduring data and analytics team.

Raising the Data Warehouse

Featured Session  sponsored by: Daugherty Business Solutions

Doug McClure
Sr. Director, Enterprise Information Management
Genuine Parts Company
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Genuine Parts Company faced a huge challenge — find someone to deliver on a data warehouse within a compressed project schedule, implement a data governance plan, and begin to generate insights back to the business. Enter Doug McClure. Doug began the Big Data journey from the starting line and during the course of his tenure he has seen the formation of capabilities beginning to bear fruit for the business. Join McClure for valuable lessons learned as he shares his thought-provoking data and analytics story and touches on the leadership necessary to build a talented team, critical processes and enterprise data warehouse.

Discover the New Generation of Data

Executive Boardroom  sponsored by: MarkLogic

Scott McLeod
VP Data Governance & Business Intelligence
American Cancer Society
Imran Chaudhri
Solutions Architect
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CDOs serve a vital role in setting up the organization to create an environment that fosters the rapid collection of data and the seamless assembly of applications to make analytics operational and actionable. Traditionally, organizations had to make data conform to the specific needs of each application. But as these needs evolve, the old paradigm creates undue strain on time and resources, jeopardizing organizational productivity and innovation. Join industry experts to explore powerful options to maximize data agility by streamlining infrastructure and leveraging all data — and gain insight on what platform and tools will inspire your next innovation to move your organization ahead.

9:50am - 10:10am

Networking Break

10:10am - 11:00am Breakout Sessions

Death, Taxes and Change

Featured Session 

Dharika Hopkins
Sr. Dir., Enterprise BI, Data & Info. Mgmt.
Cox Communications, Inc.
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The rapid pace of change in data and analytics necessitates business leaders willing to take on the challenge of transformation and be opportunistic in leveraging it to champion enduring success. The role of a change agent requires discipline, expertise and, equally important, soft skills to overcome the difficulties of entrenched corporate habits and status quo operations. Experienced change agent Dharika Hopkins explores strategies to see the big picture, build relationships parallel to change, and create expectations around new initiatives. Join this session to refine the inconspicuous yet vital role needed to affect data and analytics transformation in the enterprise.

Fly on the Social Media Wall – Insights From the Crowd

Featured Session 

Jeffrey Hu
Associate Professor and Associate Director, Center for Data Analytics
Georgia Institute of Technology
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Unstructured data is not only challenging to integrate into existing architecture, its usefulness depends on the CDO's ability to create insights that improve strategic decision-making. Social media provides a deep well of unstructured data in many different forms. What wisdom does the crowd have for your organization? Can social media insights offer a much needed advantage to your marketing department? Is the capability worth the cost? Forward-thinking Jeffrey Hu articulates the power of social media listening and the possible impacts it has on generating predictive insights from Wall Street to Peachtree Street.

Information Management to Enable Advanced Analytics

Executive Boardroom 

Rajeev Kapur
Director, Business Analytics
Newell Rubbermaid Inc.
Ameet Shetty
EVP, Enterprise Data Officer
SunTrust Banks, Inc.
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Big Data is bigger than ever, for more organizations than ever. C-suite executives are recognizing the value of this data and expect analytics departments to grapple with key challenges and conjure solutions to deliver value to the business. The most successful organizations are positioned to leverage Big Data, but to truly derive the value from analytics, organizations must move from recognition through strategy to execution. By applying optimal information management approaches, organizations can generate never-before-seen insights using advanced analytics. In this free-flowing conversation, data officers will share strategies and opportunities for fueling this ongoing evolution.

11:00am - 11:30pm

Networking Break

11:30am - 12:30pm Luncheon Keynote

The Revolution has Begun – Driving Advanced Analytics into the Enterprise

Keynote  sponsored by: Teradata

Bill Franks
Chief Analytics Officer
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Focus is shifting from simply capturing and discovering new insights with Big Data to operationalizing those insights. The industrial revolution took manufacturing processes from an artisanal practice to a modern technological marvel that is able to manufacture quality items at massive scale. The same type of revolution must happen with analytics and Big Data. Highly regarded thought leader Bill Franks addresses technological, organizational and cultural points that must be considered to succeed in making Big Data actionable and operational. The session aims to provide CDOs a clear and solid direction for their Big Data analytics initiatives.

12:30pm - 1:00pm

Networking Break

1:00pm - 1:50pm Breakout Sessions

Strategize, Structure and Align – Learn the Unique Values of Different Verticals

Featured Session 

Francisco Montecinos
CIO, Finance, Supply Chain & Sourcing, VMO
GE Energy Management
Russell Pierce
Managing Director, Customer Data & Analytics
Delta Air Lines, Inc.
Carlos Solano
Director, Strategic Analytics
Aaron's, Inc.
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Across the C-suite, there is general consensus that organizations must improve data-driven decision-making. But what this means to different organizations can vary widely. While some focus on improving relationships with customers, others may concentrate on improving business processes or optimizing product engineering. Regardless of the focus, organizational strategy, structure and alignment with the vertical are fundamental to success. Whether aligned under IT, marketing, finance or operations, this session highlights the crucial placement of the CDO under different verticals as well as processes and structural features to reinforce the alignment.

The Evolution of Analytic Data Management – A Use Case Discussion

Executive Boardroom  sponsored by: Cloudera, Inc.

Becky Gregory
Director, Application Services
Southern Company
Brandon Van Orden
Director, Global Applications
Novelis Inc.
Amy O'Connor
Big Data Evangelist
Cloudera, Inc.
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New analytic technologies, such as Hadoop, are changing the economics of data and are empowering enterprises to gain rich, actionable insights from their data. With these new opportunities now available to every organization, how can CDOs utilize analytics to best derive business value and drive competitive advantage? In this executive boardroom session, Amy O’Connor, a Big Data evangelist at Cloudera, moderates a discussion around the future of enterprise data management, and asks executives to share case studies of how they are using analytics capabilities to simultaneously optimize their existing operations while delivering a foundation for innovation.

1:50pm - 2:10pm

Networking Break

2:10pm - 3:00pm Breakout Sessions

Engage, Collaborate, Solve – A Data Architecture Management Forum

Featured Session 

James Baker
Chief Data Architect, Enterprise Data Management
NCR Corporation
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This forum is designed to give the audience a high-level overview of the concepts, processes, mechanisms and frameworks involved to manage the convergence of data governance, data quality and metadata management programs to support analytics and data compliance. The objective is to empower business executives who know they need to manage data as a corporate asset with a clear understanding of the “what, why, and how.” After this lively session, IT executives who steward these data assets will better understand the overall governance workflow in order to justify the corporate investment which create and sustain key capabilities.

People, Processes, and Technology – A Business Analytics Workshop

Featured Session 

Steve Einbender
Advanced Analytics Architect
The Home Depot, Inc.
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See what happens when Steve Einbender kick starts this interactive workshop with an insightful data and analytics framework. He activates the imaginations of a room filled with intelligent, innovative and proven problem-solvers. Table groups designed for collaboration will address selected business analytics topics as it intersects with people, processes, and technologies. The workshop will yield operational ideas for CDOs to implement in their own data and analytics departments. Be prepared to roll up your sleeves and engage the issues alongside your peers to solve the most pressing challenges on the back of a napkin.

3:00pm - 3:20pm

Networking Break

3:20pm - 4:00pm Closing Keynote

The Wisdom of Data Visualization


Robert Abate
Global Director, Enterprise Info. Mgmt. & Analytics
Kimberly-Clark Corporation
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The breadth of Big Data presents a problem for decision-makers needing to utilize information in a reliable and powerful way. Difficulties are exacerbated by trapped, siloed and disconnected data. Not only does data need to be collected and organized in an effective way, it must be integrated with data visualizations or infographics to present complex information quickly and clearly — improving human cognition. Robert Abate continues his thought leadership legacy as he shares how data visualization is fundamental to Big Data and provides use cases of how advanced data visualization capabilities are the missing piece for turning information into insight — and insight into wisdom.

4:00pm - 5:00pm

Closing Reception & Prize Drawings