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2:30pm - 3:30pm Breakout Sessions
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Bob Olsen
Corporate Marketing Director
E. I. du Pont de Nemours and Company
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Jeff Ragovin
Chief Strategy Officer, Salesforce Marketing Cloud
salesforce.com, inc.
Moderator
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Expand Session Description
As corporate marketing strategies continue to focus more and more on technology, and with enterprise IT shops seeking opportunities to drive bottom-line growth, the alignment between CIOs and CMOs appears to be a new executive partnership with significant business potential. Join CMO/CIO partners Colin Kelton and John Marcante of the Vanguard Group and Michael Michlovich and Bob Olsen of E. I. du Pont as they provide a candid and interactive discussion on best practices and lessons learned in their working relationships and how they have enabled, innovated and elevated each other’s social media, Big Data and digital marketing strategies.
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Chris Kulczytzky
VP, Enterprise Systems, Information Management
McGraw-Hill Financial
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David Jordan
VP, Enterprise Transformation Services
Tata Consultancy Services
Moderator
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Expand Session Description
In today’s digital age, as business is increasingly being done wirelessly, in the cloud or on a mobile device, it’s no secret why organizations are looking to their IT departments to drive major business transformations. Though major implementations can take months (if not years) to complete and often result in an influx of long nights and gray hairs, the impact to the business — when implemented successfully — can be staggering.
Join discussion leaders Bob Dougherty and Chris Kulczytzky, both well-versed in leading significant transformations, as they lead this Executive Boardroom discussion moderated by David Jordan of Tata Consultancy Services, focused on best practices and lessons learned in implementing enterprise-wide business transformation technologies and the end-user change management that often accompanies those projects.
Due to the format of the Executive Boardroom session, there are a limited number of seats available. Seating priority will be given to CIOs. To reserve your seat, please contact Rich Borders at 503-972-4031 or rich.borders@evanta.com.
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Executive Boardroom sponsored by: Sprint
Expand Session Description
Mobility in the enterprise is no longer strictly about handsets and aircards; wireless connectivity will soon be built into virtually everything that has a microprocessor. Increasingly, businesses across a multitude of industries are incorporating mobility into their products, systems, and processes to achieve operational efficiencies, increased profitability, establish competitive advantage, and provide an enhanced customer experience. M2M implementations and the integration of mobility with cloud services represent ways in which this transformation is occurring. Integrating mobility into the very fabric of the enterprise’s business represents both an opportunity and challenge. During this interactive discussion, session participants will share perspectives regarding opportunities to integrate mobility into their business at this level, how to articulate a strategy for doing so that resonates with their peers on the senior leadership team, and the key role that partners can play in designing and fulfilling the vision.
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