Dallas CMO Executive Summit

June 26, 2019, Renaissance Dallas

June 26, 2019
Renaissance Dallas

Collaborate with your peers

Get together with your peers to tackle top business challenges through peer-driven content and discussions at the Dallas CMO Executive Summit.

Join your peers to discuss the most critical issues impacting CMOs today:

Branding and Communications in the New Age

Answering to the digital consumer

Optimizing the data-powered journey

Dallas CMO Governing Body


The Governing Body Co-Chairs shape the summit agenda, ensuring that all content is driven by CMOs, for CMOs.

Co-Chairs

Wade Allen headshot

Wade Allen

Brinker International
SVP CDO/CIO

Mona Charif headshot

Mona Charif

NTT DATA Corporation
Senior Vice President & Chief Marketing Officer

Darshan Gad headshot

Darshan Gad

Neiman Marcus Group
Vice President, Marketing, Customer Innovation

Randy Skattum headshot

Randy Skattum

Celanese
Senior Director, Marketing & Marketing Communications

Agenda


June 26, 2019 - morning

7:30am - 8:15am  Registration & Breakfast

8:15am - 9:00am  Keynote

Executive Presence for Lasting Leadership

Chris Ulrich headshot

Chris Ulrich

Body Language Expert & Political Consultant

Author & Thought Leader

Any given gesture -a nod, a point of the finger - unconsciously communicates powerful ideas and feelings that have tangible consequences. Top executives are generally proficient in their ability to interact with others, but the stakes are raised during high-level negotiations, reporting to the board, inspiring and empowering senior managers or dealing with tricky internal matters.

Join body language expert Chris Ulrich as he shares:

  • Why every movement and action is magnified in high-level situations
  • Tools and techniques to build rapport quickly
  • How executives can communicate more effectively


9:10am - 10:00am  Breakout Session

The Journey to Customer Centricity

Alecha Stackle headshot

Alecha Stackle

Chief Marketing Officer

Thomson Reuters

Many organizations are transitioning from a product-oriented to a customer-oriented focus, which means a new emphasis on meeting the customer’s needs in the right context. Marketers now need access to the full spectrum of touchpoint data, extending well beyond the familiar domains of interest and sales into areas like product usage, support and service.

Join this session focusing on customer-centric data evolution and discuss:

  • Developing data-driven capabilities
  • Training new marketing muscles to deliver growth
  • Staying ahead of emerging technology trends like AI, machine-learning and data graphs


9:10am - 10:00am  Breakout Session

Privacy UX — The New Key to Customer Experience

Ian Lowe headshot

Ian Lowe

VP, Marketing

Crownpeak

With the California Consumer and New York Privacy Acts on the horizon, increased enforcement of ADA and GDPR regulations, plus the new Apple sign-in features, building compliance into the heart of your customer experience is a must to stay competitive. You will learn that building trust with your customers is the first step. Join this session to hear:

  • How to secure consent and protect customer data
  • How to increase consent, conversions and revenue
  • How to do all of the above while moving faster than your competition


9:10am - 10:00am  Executive Boardroom

The Truth About Enterprise Marketing Personalization

Dan Aptor headshot

Dan Aptor

AVP, Digital

AT&T

Ann Diamond headshot

Ann Diamond

VP, Strategic Marketing and Growth

Conifer Health

Ana Herrera-Malone headshot

Ana Herrera-Malone

Head of Airlines Marketing, Americas

Amadeus

Sydney Seiger headshot

Sydney Seiger

Chief Marketing Officer

TXU Energy

Tom Treanor headshot

Tom Treanor

Global Head of Marketing

Arm Treasure Data

For the last several years, experts have predicted that 2019 would be the year mass-personalization takes off. Industry giants have been held up as shining examples of how to personalize at scale, but is this level of personalization really needed for all companies on all channels?

Join this Executive Boardroom discussion, where we’ll explore:

  • Personalization industry benchmarks collected from marketing leaders from global 2000 companies
  • How to better define what’s working, what’s not, and how a CDP can be used to maximize personalization
  • Results on the right channels that matter for your business

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to C-level executives). To reserve your seat, please contact Conner Taylor, Program Manager. 

10:00am - 10:30am  Networking Break

10:30am - 11:20am  Breakout Session

Creating Empathy to Deliver Success

Patti Newcomer headshot

Patti Newcomer

VP, Marketing

Intuit

When it comes to delivering excellence to customers, analytics are often the key to driving success. Patti Newcomer, VP of Marketing at Intuit shares how her teams lean into researching customers on a deeper level through building customer empathy and what Intuit calls Customer Driven Innovation. Join this session to hear how Patti and her team overcome challenges and exceed expectations through data, engagement and focusing on the customer to ensure marketing always has a voice.


10:30am - 11:20am  Breakout Session

Trust and Diversity for Customer Data

Steve Zisk headshot

Steve Zisk

Senior Product Marketing Manager

RedPoint Global, Inc.

Data-driven customer engagement is only as good as the data it’s based on. Machine learning models, real-time personalization and journey management depend on accurate, complete and up-to-date data to identify, understand and engage with digitally connected customers.

Join this interactive session to learn:

  • Data volume vs. quality, relevancy, representativeness and diversity
  • How data diversity can improve customer trust
  • What CMOs can measure, monitor and improve in customer data


10:30am - 11:20am  Breakout Session

Office Hours with Chris Ulrich

Chris Ulrich headshot

Chris Ulrich

Body Language Expert & Political Consultant

Author & Thought Leader

What does your body language say about you? What shifts might you make to change how others perceive you? Join this special one-on-one 25-minute session exclusively for Governing Body members with body-language expert, Chris Ulrich for candid feedback on your in-person and online body language. Sessions are 25-minutes and pre-registration is required. 

Please contact Kathryn Martini, Content Manager, if you're interested in this exclusive session.


June 26, 2019 - mid-afternoon

11:20am - 11:45am  Networking Break

11:45am - 1:00pm  Keynote

Accelerating Marketing's Digital Proficiency

Mani Dasgupta headshot

Mani Dasgupta

CMO, Global Business Services

IBM

Digital transformation means something different for every organization, but CMOs are united in seeking to leverage the disruptive power of new technologies in their industries. While technology and data give marketers the ability to observe, analyze and influence customer behavior, many organizations struggle to keep up.

Join this session to explore:

  • Accelerating your teams’ digital marketing transitions
  • How marketing can better cater to evolving buyer expectations by becoming digitally transformed
  • Focusing efforts on the highest impact areas and speed your organization's progress


1:10pm - 2:00pm  Breakout Session

Evolving an Icon — The New Gold’s Gym Experience

Dave Reiseman headshot

Dave Reiseman

Chief Marketing Officer

Gold's Gym

Gold’s Gym faced the business challenge that our world has changed – which led to successfully evolving a 53-year old brand. A bottom-up approach focused on the full customer journey from awareness to advocacy and powered it with new content, creative, and messaging that impacted all areas of the business and produced record results.

Join this session to learn:

  • Everything begins with the customer and the idea of a “best customer” is a myth
  • Why sales are an empty metric and not an indication of company success
  • You win on the basics – evolution is not a destination


1:10pm - 2:00pm  Breakout Session

Does Data Kill the Magic of Marketing?

Marissa Jarratt headshot

Marissa Jarratt

SVP, Marketing, Innovation and R&D

Dean Foods

Sydney Seiger headshot

Sydney Seiger

Chief Marketing Officer

TXU Energy

Joann Chatfield headshot

Joann Chatfield

CMO

MoneyGram International, Inc.

Organizations are increasingly relying on data to drive decisions and the best companies in the world use data to justify messages. There is no question of data's importance, but does data's lack of emotion and humanity kill the magic of marketing? Join this interactive session for a holistic look at using the head and the heart. 

We'll explore:

  • Data as backward facing and not always the answer for a visionary
  • Using data without losing sight of intuition, especially when building a brand
  • Finding the data/creative balance

1:10pm - 2:00pm  Breakout Session

Office Hours with Chris Ulrich

Chris Ulrich headshot

Chris Ulrich

Body Language Expert & Political Consultant

Author & Thought Leader

What does your body language say about you? What shifts might you make to change how others perceive you? Join this special one-on-one 25-minute session exclusively for Governing Body members with body-language expert, Chris Ulrich for candid feedback on your in-person and online body language. 

Sessions are 25-minutes and pre-registration is required. Please contact Kathryn Martini, Content Manager, if you're interested in this exclusive session.

June 26, 2019 - afternoon

2:00pm - 2:30pm  Networking Break

2:30pm - 3:20pm  Breakout Session

Where Everybody Knows Your Name — Marketing Personalization

Wade Allen headshot

Wade Allen

SVP CDO/CIO

Brinker International

Darshan Gad headshot

Darshan Gad

Vice President, Marketing, Customer Innovation

Neiman Marcus Group

Kellie Richter headshot

Kellie Richter

Chief Marketing Officer

First Command

Personalization is the name of the game in B2C marketing. Customers want tailored experiences and CMOs want to deliver targeted messages at the right time. Often this is a crawl, walk, run process that is put together in layers. Join this session to hear how two iconic brands are deepening customer relationships and anticipating buying decisions through their personalization initiatives.


2:30pm - 3:20pm  Executive Boardroom

Turn the Channel to Your Message

Diane Fullingim headshot

Diane Fullingim

Chief Development Officer

Ronald McDonald House Charities of Chicago

Bill Joiner headshot

Bill Joiner

Executive Director

SMU Cox School of Business

Shelley Schlueter headshot

Shelley Schlueter

Head of Storytelling

Nokia Corporation

With every known marketing channel submerged in a giant din, how will your message rise above the fray? When even your followers and advocates have trouble finding your content, what is the game plan? Attend this session to discuss potential tips and tricks for amplifying your message. Walk away with ideas around how to diversify, engage and energize your social communities and get your brand on a loudspeaker.

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to C-level executives). To reserve your seat, please contact Conner Taylor, Program Manager. 

3:20pm - 3:40pm  Networking Break

3:40pm - 4:20pm  Keynote

10x Your Mindset, Because Tomorrow is Today

Marjan Mohsenin headshot

Marjan Mohsenin

Futurist & Senior Director of Strategic Relations

Singularity University

The pace of change and the confluence of exponentially accelerating technologies are fundamentally changing business, our customers and us. Marjan Mohsenin introduces frameworks for understanding what exponential growth really means and how marketers can optimize these disruptive times by first, thinking exponentially. Learn the different mindset, skill sets and leadership required to find success in this incredible time of change.

In this session, you will:

  • Gain a macro view of exponentials and convergences
  • Create a toolset to train your brain to think exponentially
  • Uncover marketing opportunities in disruption, plus the risks of not changing


4:20pm - 5:00pm  Closing Reception & Prize Drawing

Location


Venue & Accommodation

Renaissance Dallas

Your Community Partners


Keynote Sponsor
Local Sponsors

Dallas CMO Program Manager


For inquiries related to this event, please reach out to your dedicated program manager.

Conner Taylor

503-445-6591

conner.taylor@evanta.com