Dallas CMO Executive Summit

June 5, 2018, Dallas/Addison Marriott Quorum by the Galleria

June 5, 2018
Dallas/Addison Marriott Quorum by the Galleria

Collaborate with your peers

Get together with your peers to tackle top business challenges through peer-driven content and discussions at the Dallas CMO Executive Summit.

Join your peers to discuss the most critical issues impacting CMOs today:

Branding and Communications in the New Age

Answering to the digital consumer

Optimizing the data-powered journey

Dallas CMO Governing Body


The Governing Body Co-Chairs shape the summit agenda, ensuring that all content is driven by CMOs, for CMOs.

Co-Chairs

Wade Allen headshot

Wade Allen

Brinker International, Inc.
SVP Chief Digital Officer

Randy Skattum headshot

Randy Skattum

Celanese Corporation
Sr. Dir. Marketing & Marketing Communications

Agenda


June 4, 2018

6:00pm - 8:30pm  Governing Body Welcome Reception

Gen Z, Computer Vision & The Evolution of Experience

Tom Edwards headshot

Tom Edwards

Author & Thought Leader

Consider the endless ways the modern mobile device has amplified your marketing universe through empowered customer engagement. Tom Edwards is here to blow minds and alter realities by painting a virtual picture of what’s coming next. Exploring advancements in content, data, social media, AR/VR and artificial intelligence, Edwards envisions a time when we’re not only advertising to people but to systems. He’ll walk us through the evolution of mobile-centric technologies to a new normal of voice, vision and touch experiences that will force the environment to adapt to consumers — not the other way around.

June 5, 2018 - morning

7:00am - 7:45am  Registration & Breakfast

7:45am - 8:30am  Keynote

Path to Victory — Winning Campaigns That Convert

Phillip Stutts headshot

Phillip Stutts

Author

Go Big Media Inc

When caught in a marketing maze, who lays down and concedes there’s no way out? Veteran political marketing master Phillip Stutts raised his profile — and reclaimed his life — by ignoring barriers and disrupting the crowd. In this session, Stutts ties his personal quest to conquer an incurable disease into what moves marketers to thrive on the fierce business battlefield. He advocates for humanizing the experience and speaking authentically in a customer-driven economy and details how comparative advertising techniques can be a corporate marketing game changer. Through forging deeper connections, Stutts shares the aspirational keys to making any campaign an undisputed winner.

8:30am - 9:00am  Networking Break

9:00am - 9:50am  Breakout Session

Marketing Ahead of Technology’s Immersive Curve

Venkatesh Shankar headshot

Venkatesh Shankar

Professor of Marketing, Director of Research, Mays Business School

Texas A&M University

As CMOs just begin to harness the marketing powers of artificial intelligence, Venkatesh Shankar is back with fresh data from the eye of the virtual storm. After spending a sabbatical year embedded with the who’s who of Silicon Valley digital innovators, the Texas A&M chair professor and research director shares new perspectives on immersive technology and marketing’s long-term play in this space. Shankar dispels artificial myths and probes augmented realities of a fast-developing automated age that is revolutionizing the customer experience. 

9:00am - 9:50am  Executive Boardroom

Future Proof Your Customer Strategy

Jason Dyer headshot

Jason Dyer

SVP Digital Marketing and Content Syndication

American Heart Association

Kim McGill headshot

Kim McGill

Vice President, Marketing & Customer Support

Lennox International Inc.

Justin Fulkerson headshot

Justin Fulkerson

Senior Director, Americas

Sprinklr

In a world powered by social media, customers control your brand. What customers choose to say, share and listen to is directly impacted by their experience. While all departments now bear some responsibility for the customer experience, CMOs are uniquely positioned to take ownership and align their organization’s customer-facing functions. This interactive roundtable will explore the next generation technologies enabling CMOs to meet customers on their own terms, and discuss how you can future-proof the relevance of your company and brand in the eyes of the empowered, social-savvy customer.

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to CMOs).

To reserve your seat, please contact: 

Lindsay Ferguson at 971-717-6616 or lindsay.ferguson@evanta.com

9:50am - 10:20am  Networking Break

10:20am - 11:10am  Breakout Session

Agency or In-House? Sizing Up the Best Creative Fit

Michael Guillory headshot

Michael Guillory

WW Corporate Brand Communications

Texas Instruments

Whether the internal gears of creativity make your marketing machine go or you rely on external agencies to crank out your latest and greatest, Michael Guillory is here to hold everyone accountable. How hungry is your creative team? What's working and what's not? And who is going above and beyond to build your brand? Consider your strategic marketing mix through Guillory's keys to achieving the right creative balance. He'll discuss the models he's rolled out at Texas Instruments for in-house and agency work, and what questions a marketing leader should be asking to breed fresh ingenuity and happy stakeholders. 

 

10:20am - 11:10am  Breakout Session

Sales and Marketing – All Together Now

Jill Rowley headshot

Jill Rowley

Chief Growth Officer

Marketo

Companies that are serious about growth are blurring the lines between sales and marketing roles and inbound and outbound strategies. The way people shop, buy and consider purchases has fundamentally changed in the last three years. Demand and field marketing teams can no longer work in silos and simply "feed sales," they must be tethered to sellers in order to deliver an integrated end-to-end experience that captures the buyer’s interest and moves them quickly through the funnel. In this session, Marketo’s Jill Rowley takes a critical look at your multi-channel all-bound strategy, as well as tactics for building a unified sales and marketing partnership.

10:20am - 11:10am  Executive Boardroom

Delivering Digital Excellence Through Experimentation

Mona Charif headshot

Mona Charif

Senior Vice President & Chief Marketing Officer

NTT DATA Corporation

Beth Martin headshot

Beth Martin

Global Vice President, Marketing

Freeman

Nate Wright headshot

Nate Wright

Director, Product Marketing

Optimizely

As marketing becomes increasingly grounded in data science and statistics, many CMOs must play the role of both data scientist and marketing guru. CMOs must learn to leverage experimentation and testing in order to deliver an optimized customer experience in this data-driven environment. How can CMOs move toward an evidence-based decision-making process to boost the bottom-line impact of digital commerce, campaigns and initiatives? Join the conversation to discuss how to maximize your marketing decisions through using evidence – not just opinions!

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to CMOs).

To reserve your seat, please contact: 

Lindsay Ferguson at 971-717-6616 or lindsay.ferguson@evanta.com

11:10am - 11:40am  Networking Break

June 5, 2018 - mid-afternoon

11:40am - 1:10pm  Keynote

Why Simple Brands Win

Julie M. Cary headshot

Julie M. Cary

CMO

La Quinta Inns & Suites

Joann Chatfield headshot

Joann Chatfield

CMO

MoneyGram International, Inc.

Joanne Moretti headshot

Joanne Moretti

SVP & CMO

Jabil Circuit, Inc.

Ashley Sheetz headshot

Ashley Sheetz

CMO

At Home Group, Inc.

Margaret Molloy headshot

Margaret Molloy

Global CMO

Siegel + Gale

In an era of limitless information and boundless choices, the most successful brands are led by a common characteristic — simplicity. These organizations gain more loyalty, increase employee innovation and earn more revenue. And behind every great brand are business leaders who champion simplicity. Join Margaret Molloy as she convenes a panel of today’s leading CMOs to discuss what it means to be a “simplifier.”

1:10pm - 1:40pm  Networking Break

June 5, 2018 - afternoon

1:40pm - 2:30pm  Breakout Session

Repositioning the CMO as Strategic Partner

Randy Skattum headshot

Randy Skattum

Sr. Dir. Marketing & Marketing Communications

Celanese Corporation

Randy Skattum shares how CMOs can forge deeper relationships within the business through four pillars of strategic CMO success.  


1:40pm - 2:30pm  Executive Boardroom

The Subscription Economy — Evolving to a Service-Based Model

Wes Durow headshot

Wes Durow

CMO

Mitel

Stacey Coreil Little headshot

Stacey Coreil Little

VP, Marketing & Business Development

McKesson Corporation

In an oversaturated media environment, it is incumbent on CMOs to drive growth and re-examine traditional models. Many marketers are moving toward subscription services as a way to gain increased control and differentiate their offerings as services, rather than just products. By building relationships with key C-suite partners — like the CIO — and embracing analytics tools, CMOs can become revenue drivers and assume responsibility for top-line results in a way they often can’t with transactional models. Join this boardroom to hear more about the value and opportunity of a subscription-based approach.

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to CMOs).

To reserve your seat, please contact: 

Lindsay Ferguson at 971-717-6616 or lindsay.ferguson@evanta.com

2:30pm - 2:50pm  Networking Break

2:50pm - 3:40pm  Breakout Session

Connecting Brand Promise to Customer Experience

Marci Grebstein headshot

Marci Grebstein

Chief Marketing Officer

JCPenney

Keri Kaiser headshot

Keri Kaiser

Chief Marketing Officer & Chief Experience Officer

Children's Health Dallas

Paul Szablowski headshot

Paul Szablowski

Former SVP, Brand Experience

Texas Health Resources

.

2:50pm - 3:40pm  Executive Boardroom

Stand Out and Get Ahead With Predictive Analytics

Jim Sinai headshot

Jim Sinai

VP Product Marketing

Salesforce

Andrew Elliott headshot

Andrew Elliott

Senior Vice President, Strategic Marketing for Mobile Devices

ZTE Corporation USA

Cory Jones headshot

Cory Jones

VP, Head of Marketing

Fujitsu America, Inc.

Nicki Purcell headshot

Nicki Purcell

Chief Digital Officer, SVP, P&L

The Dallas Morning News Lp

In today’s fiercely competitive marketing landscape, CMOs have to get innovative to differentiate their brands, improve engagement and grow their businesses. Predictive analytics and artificial intelligence can be a game changer. By using big data and the right modeling tools, smart companies are developing accurate forecasts of future customer behavior, allowing forward-thinking CMOs to be proactive about attracting and keeping customers. In this boardroom, learn more about predictive analytics and how it can revolutionize your marketing efforts.

Executive boardrooms are intimate and interactive sessions designed to foster dynamic dialogue around a specific, strategic topic. These private, closed-door discussions encourage attendee participation and are limited to 15 attendees (seating priority is given to CMOs).

To reserve your seat, please contact: 

Lindsay Ferguson at 971-717-6616 or lindsay.ferguson@evanta.com

3:40pm - 4:00pm  Networking Break

4:00pm - 4:40pm  Keynote

Dare to Be Different — How CMOs Can Disrupt the C-Suite

Wade Allen headshot

Wade Allen

SVP Chief Digital Officer

Brinker International, Inc.

When it comes to truly innovating how your company delivers products and services to customers, should the technology tail really be wagging the marketing dog? At Brinker International, the brain trust behind the Chili’s and Maggiano’s Little Italy restaurants restructured the marketing arm as the fulcrum for a more seamless digital customer experience. In this session, Wade Allen discusses his new role as chief digital officer, how leading an integrated tech-and-marketing partnership is reducing creative friction, and how CMOs should embrace expanded roles to remain relevant.

4:40pm - 5:20pm  Closing Reception & Prize Drawing

Location


Your Community Partners


Presenting Sponsor
Local Sponsors

Dallas CMO Program Manager


For inquiries related to this event, please reach out to your dedicated program manager.

Lindsay Ferguson

971-717-6616

lindsay.ferguson@evanta.com