Global

Sports Management Summit

May 31 - June 1, 2017

The Peninsula Chicago

Agenda

May 31, 2017 / Day 1

11:00am

Registration

11:30am - 1:20pm Awards Luncheon

Inspiration in Sports Award Winner

Special Feature 

Crane Kenney
President, Business Operations
Chicago Cubs
Sarah Spain
Columnist & Host
ESPN
Moderator
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The Global Sports Management Summit Governing Body is proud to give this year’s Inspiration in Sports award to the Chicago Cubs. The Cubs’ 2016 World Series Championship ended a 108-year championship drought. Please join us on June 1 to celebrate the Cubs’ historic season.

1:20pm - 1:50pm

Networking Break

1:50pm - 2:40pm Breakout Sessions

Tracking Pixels – Customer ROI From Ad Spend to Revenue

Featured Speaker 

Bill Chapin
SVP, Business Operations
Kansas City Chiefs
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Marketing ROI — it’s been both a beacon and symbol of unending opportunity, and a challenging journey for sports operators. From revolutionizing fan engagement and the in-stadium experience, to providing invaluable data and new streams of content, the potential for these disruptive technologies is off the charts. Thus far, however, much of that potential is being lost, as teams continue to struggle with proving the actual value of their investments. Bill Chapin shares the great strides that the Kansas City Chiefs have made in using paid social to measure ROI and provides insights into the Chiefs’ digital act two.

Fan Engagement 2.0

Executive Discussion  sponsored by: VenueNext

Charlie Freeman
COO
Orlando Magic
Tim Prukop
Chief Revenue Officer
VenueNext
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Last year, the Orlando Magic shared their successes with one of pro sports’ most successful fan engagement apps. Turns out, that was just the tip of the iceberg. From being the first all-digital NBA franchise, to leveraging suppressed PDF barcodes and countless other exciting new offerings, Charlie Freeman teams up again with Tim Prukop of VenueNext to share the successes of chapter two of the Magic app.

2:40pm - 3:00pm

Networking Break

3:00pm - 3:50pm Breakout Sessions

The ROI of Engagement

Executive Discussion  sponsored by: Advent

John Roberson
CEO
Advent
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The sports industry focuses a great deal on fan engagement, but what are the economic returns of employee engagement? According to Gallup, employee engagement is THE crisis facing today’s organizations, and engagement levels haven’t improved in 17 years. Research from Deloitte to Oxford University states that engagement is crucial to a successful workforce. When we think of ROI, we typically prioritize engaging external audiences. But what happens when we engage with our own people? What benefits are provided by an engaged organization? What strategies actually work? This interactive session will equip you with practical tools to create a more engaging culture within your organization.

The Fan – Behavioral Science and the Next Frontier in Sports

Featured Speaker 

Kevin Brilliant
Business Strategy & Analytics Manager
Chicago Bulls
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Behavioral Science is all about the “why”, as in: Why do fans make the choices they make, and how can teams use this information to create a better fan experience?

Last year, Harvard’s Mike Norton provided an eye-opening look into the power of behavioral science. This year, Chicago Bulls practitioner and expert Kevin Brilliant dives into real-world applications of behavioral science in sports. In blending together leading research with live field experiments and a deep understanding of fan psychology, Brilliant illuminates the extraordinary potential of behavioral science to shape the next frontier of fan engagement and sports business.

3:50pm - 4:10pm

Networking Break

4:10pm - 5:00pm Special Feature

Leadership in a Contested Environment

Keynote 

Admiral Bill Moran
Vice Chief of Naval Operations
US Navy
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Few walks of life are more competitive than the world of professional sports, but when every major decision carries the gravest of consequences, the U.S. military has to be constantly on its game. From recruiting and retaining talent to developing future leaders, and the technologies reshaping our world, leadership challenges for the Navy’s elite are strikingly similar to those in professional sports. Former Naval Academy basketball player, golfer and Vice Chief of Naval Operations, Admiral Bill Moran discusses the external and internal challenges organizations face in this increasingly competitive environment.

5:00pm - 6:00pm


6:00pm - 8:00pm Special Feature

Lifetime Achievement Award Winner


 

Mike Ditka
Hall of Fame Head Coach
Chicago Bears
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The Global Sports Management Summit Governing Body is proud to give this year’s Lifetime Achievement award to three-time champion and legendary Hall of Fame Tight End and Head Coach, Mike Ditka. Please join us to celebrate Coach Ditka’s illustrious career.

Participants Include:


 

Marv Levy
NFL Hall of Fame Coach
Buffalo Bills
Sarah Spain
Columnist & Host
ESPN
Moderator
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June 1, 2017 / Day 2

8:00am

Breakfast

8:30am - 9:20am Opening Keynote

Leadership in Today’s Cultural Climate

Keynote 

Harry Edwards, Ph. D.
Sports Sociologist; Civil Rights Activist; Founder
Institute on Sport and Social Change
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Have we ever seen a cultural climate shape sports quite like the present? Racial and religious tensions, rapidly escalating player salaries, drug issues (of varying degrees of legality), athletes and guns, the social media minefield, and a plethora of potential political reforms are combining to form an extremely volatile and nerve-wracking climate in which to lead. Join Dr. Harry Edwards, the father of sports sociology and civil rights activist, as he discusses potential issues on the horizon and offers guidance on how to lead in these uncertain times.

9:20am - 9:50am

Networking Break

9:50am - 10:40am Breakout Sessions

Fan Anonymity – A Thing of the Past

Executive Discussion  sponsored by: Ticketmaster

Charlie Freeman
COO
Orlando Magic
Jim Van Stone
President, Business Operations & CCO
Monumental Sports & Entertainment
Greg Economou
CCO & Head of Sports
Tickemaster
Moderator
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With more viewing options than ever, teams are feeling the squeeze to up their fan-experience game. With T-shirt giveaways and engaging game-day atmospheres now in-game table-stakes, teams are working to identify each individual fan to provide a customized experience tailored to their specific tastes. Beyond customizing the fan experience, fan identification drives season-ticket lead generation, allows for better control of the secondary market, and improves venue security. Charlie Freeman, Jim Van Stone and Greg Economou share their fan-identification strategies and discuss its benefits.

Sports Business in a Borderless World

Executive Discussion 

Arno Trabesinger
Managing Director
F.C. Barcelona
Tom Penn
President & Owner
Los Angeles FC
Moderator
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As technology continues to make every corner of the globe more accessible, both teams and leagues are looking internationally for untapped markets to grow their fanbase, brand recognition and revenue streams. But making headway overseas is far from a plug-and-play approach — translating the culture of both team and sport to optimize your brand in an international setting is a daunting and challenging undertaking. Arno Trabesinger share their keys to succeeding in a global marketplace.

10:40am - 11:00am

Networking Break

11:00am - 11:50am Breakout Sessions

VCs, Accelerators and Innovation Labs – Rethinking Revenue

Executive Discussion 

Jack Elkins
Director of Innovation
Orlando Magic
Collin Meador
Investor
San Francisco 49ers
Sanyin Siang
Executive Director, Coach K Leadership & Ethics Center
Duke University Fuqua School of Business
Moderator
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Technological disruption is here to stay. How are you dealing with that fact? Some of the most forward-thinking organizations in sports are viewing it as an opportunity to create new streams of revenue and greater opportunities to connect with the rising stars within their own communities. Join some of sports’ most innovative leaders for an interactive discussion on the successes and challenges to standing up a franchise-run VC, innovation lab or accelerator, and what it’s meant to their current and future bottom lines.

Managing the Media

Executive Boardroom Discussion 

Bob Lange
Vice President of Communications
San Francisco 49ers
Andy Roeser
Former President
Los Angeles Clippers
Bob Rathbun
Play-By-Play Announcer
Atlanta Hawks
Moderator
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Sports has always been media-centric, and as a result, its leaders are constantly under the microscope. In today’s perpetual news cycle, even the most benign comments, when made or taken in the wrong context, can create a media firestorm. Then there’s the ever-present smartphones and Twitter handles, which further complicates things. While sports executives are all too aware of the pitfalls media can present, many feel woefully ill-prepared to successfully navigate those challenges.

11:50am - 12:20pm

Networking Break

12:20pm - 1:50pm Luncheon Keynote

Egoless Leadership

Keynote 

Cy Wakeman
Author & Thought Leader
Reality-Based Leadership
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Managing egos in the world of professional sports can be a daunting proposition. Are you leading your team effectively? Recent research suggests that conventional leadership strategies actually fuel drama in the workplace, wasting time and money in the process. Clearly, leadership is in need of a rebuild. Cy Wakeman has a radically different approach to leadership. From accountability to engagement, Wakeman shares the science and research behind her modern approach to leadership and the tools and techniques that will enable leaders to cut the cost of drama, eradicate entitlement and drive big results.

1:50pm - 2:20pm

Networking Break

2:20pm - 3:10pm Breakout Sessions

Sports, Culture and Society

Executive Discussion 

Harry Edwards, Ph. D.
Sports Sociologist; Civil Rights Activist; Founder
Institute on Sport and Social Change
Wayne Embry
Senior Basketball Advisor
Toronto Raptors
Al Guido
President
San Francisco 49ers
Nzinga Shaw
Chief Diversity & Inclusion Officer
Atlanta Hawks
Rick Sund
Senior Advisor, Basketball Operations
Atlanta Hawks
Sarah Spain
Columnist & Host
ESPN
Moderator
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The many societal issues addressed in Dr. Harry Edwards’ opening keynote are not going away anytime soon. Join this interactive session, led by some of the Global Sports Management Summit’s most passionate leaders, to discuss the ongoing societal issues disrupting the sports landscape.

3:10pm - 3:30pm

Networking Break

3:30pm - 4:20pm Closing Keynote

What the Heck is Going On?

Closing Keynote 

Peter Feaver, Ph.D.
Professor of Political Science and Public Policy
Duke University
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To call the current social, cultural, political and economic climates unpredictable would be an understatement. The Trump presidency, rising great power tensions, and the growth of nationalism and populism are just a few of the situations playing out across the globe, with potential to significantly shape the future. The million-dollar question is: Where is the future headed, and how can we prepare? With experience advising on national security in both Democratic and Republican Administrations, Dr. Peter Feaver offers a distinctive perspective on the current and future geopolitical landscape.

4:30pm

Post-Game Reception