“College athletics is headed toward some serious reality checks.”
In candid conversations, athletic directors question how long their industry can sustain a funding model rife with burgeoning staff, salaries and student-athlete support. In the evolving quest for solutions, two ardent observers of the college sports enterprise join a spirited exchange of ideas. Distinguished Chancellor Dr. Michael F. Adams, former chair of the NCAA executive committee, weighs in on the growing divide between athletics and the academic side of the house. Andy Schwarz, a well-published sports economist, advocates taking the blinders off and running college sports like any highly marketable business. Weigh their perspectives against your own when it comes to the future of Division I athletics.