Collegiate

Sports Summit

April 19 - 20, 2017

The Fairmont Miramar Hotel & Bungalows

Agenda

April 19, 2017 / Day 1

11:30am - 12:00pm

Registration

12:00pm - 1:30pm Welcome Luncheon & Keynote

Chairman to Champion – Leadership in Business and Sports

Keynote  sponsored by: The Aspire Group

Joe Moglia
Head Football Coach & Chairman of Athletics, Coastal Carolina University; Chairman of the Board, TD Ameritrade
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When you possess Joe Moglia’s burning desire to win, you can win anywhere. As CEO of TD Ameritrade, Moglia generated a staggering 500-percent return for shareholders. In 2009, he left Wall Street to return to his true passion — coaching football. He led Coastal Carolina to the national playoffs in his first four years as head coach, followed by a 10-win season in 2016 as the program initiated its transition to the FBS level. Drawing from his experiences on the gridiron and in the boardroom, Moglia shares insights on building the right team, driving execution and creating a winning culture — on any field of play.

1:30pm - 2:00pm

Networking Break

2:00pm - 3:00pm Breakout Sessions

Pro Perspective – Next-Level Insights

Featured Session 

Danny Morrison
President
Carolina Panthers
Mark Murphy
President & CEO
Green Bay Packers
Ray Anderson
VP for University Athletics
Arizona State University
Moderator
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They once patrolled your turf — Division I athletic directors managing big budgets, bigger donors and larger-than-life brands. As former college sports administrators-turned-NFL team presidents, Danny Morrison and Mark Murphy are uniquely qualified to address your concerns. How would they position a Division I athletic department in today’s evolving marketplace? What would they do differently in the AD chair if they knew then what they know now? Former NFL executive Ray Anderson moderates this interactive discussion as Morrison and Murphy tackle best practices on deepening fan engagement, managing elite talent and taking your college brand to the next level.

Fan Engagement 360

Featured Session  sponsored by: NIKE

Jeff Long
Vice Chancellor - Director of Athletics
University of Arkansas
Bruce Rasmussen
Athletic Director
Creighton University
Scott Stricklin
Athletic Director
University of Florida
Jennifer Cohen
Director of Athletics
University of Washington
Moderator
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When it comes to getting your fan base off the couch and into the live stadium experience — athletic directors have more questions than proven answers. How do you differentiate yourself? Bruce Rasmussen focuses on creating unique, in-game entertainment that rabid Creighton fans can’t miss. How do you attract younger fans? Jeff Long plays the long game — converting elementary schoolers into Arkansas Razorbacks-for-life. How do you scale your outreach? The social media-savvy Scott Stricklin expanded his Twitter flock hopping from Mississippi State to Florida. Join this interactive discussion on how to build crowds and engage your followers in fresh, innovative ways.

3:00pm - 3:30pm

Networking Break

3:30pm - 4:30pm Breakout Sessions

Race and Risk Management

Featured Session 

Leonard Moore, Ph.D.
Senior Associate Vice President, George Littlefield Professor of American History
The University of Texas at Austin
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The escalating issue of race in this country is often magnified in Division I athletic departments, where African American student-athletes disproportionately dominate the rosters of revenue-generating sports. Dr. Leonard Moore counsels athletic directors to meet the issue head on — and to resist being color blind. “I need them to see race,” he says. “They can’t pretend it doesn’t exist.” Moore examines the root causes behind some student-athletes feeling disconnected from campus life, overwhelmed in the classroom and drawn to political activism. And he explores practical ways your athletic department can meet the holistic needs of African American student-athletes while minimizing your level of risk.

Unlocking the Value of Facility Renovation Projects

Featured Session  sponsored by: Legends

Joe Castiglione
VP for Intercollegiate Athletics Programs & Director of Athletics
The University of Oklahoma
Mark Jackson
Director of Athletics
Villanova University
Mike Behan
VP, Global Sales
Legends
Moderator
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Ask Athletic Director Joe Castiglione: Oklahoma’s freshly-renovated stadium was never an “if you build it, they will come” pipe dream. Behind the scenes, extensive market research laid the groundwork to deliver a better game day experience for Sooner Nation while deepening donor engagement. The result? A third of the new premium seats were purchased by brand new donors. Join Castiglione and Legends for this conversation about unlocking the value of facility renovation projects to maximize revenue opportunities, cultivate the next generation of athletic donors and set your program up for long-term success — regardless of your university’s size.

4:30pm - 6:00pm

Break

6:00pm - 7:00pm Reception

Reception

Special Event  sponsored by: Under Armour

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Under Armour invites you to join us for a cocktail reception in the Starlight Ballroom foyer.

7:00pm - 9:00pm Dinner Keynote

Gator Legacy – Passing the Torch

Keynote  sponsored by: Learfield

Jeremy Foley
AD/Emeritus
University of Florida
Scott Stricklin
Athletic Director
University of Florida
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It’s not Jeremy Foley’s style to talk about his achievements. But when you’ve endured 25 years on a Division I hot seat built neither for comfort nor longevity — when you’ve presided over 27 national champions and one of the most powerful brands in college sports — your athletic director colleagues want to hear how you did it. Foley joins his successor, Scott Stricklin, for a once-in-a-career conversation on the landscape of college sports, the state of the AD profession and the challenges ahead.

9:00pm After Dinner Networking & Reception

After Dinner Networking & Reception

Special Event  sponsored by: Learfield

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Learfield invites you to the private Jones Library across from the front desk for an after dinner reception.

April 20, 2017 / Day 2

7:15am - 7:30am

Registration

7:30am - 8:45am Opening Keynote

It Takes Unity to Build a Dynasty

Keynote 

Jack Stark
Performance Psychologist
Performance Enhancement Group
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From your often-perilous perch overlooking a Division I athletic program, do you spend more time dreaming of national titles or scheming about how to survive one of the most demanding jobs in sports? Dr. Jack Stark has spent 35 years exploring how stronger leadership, culture and support systems can turn executives and teams into enduring winners. Legendary coach Tom Osborne credited Stark’s Unity Council as a decisive edge in Nebraska football’s three national titles in the mid-90s. Today, Stark drives performance for NASCAR teams and Creighton University, and he’s here to inspire you to build a championship athletic department.

8:45am - 9:15am

Networking Break

9:15am - 10:15am Breakout Sessions

The New Dallas Cowboys HQ – Insights, Inspiration and Lessons Learned

Featured Session  sponsored by: Advent

Chad Estis
EVP, Business Operations
Dallas Cowboys
John Roberson
CEO
Advent
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Having a powerful facility is no longer a luxury. It’s a must. It’s not about bigger or state of the art — it’s about engagement. The pressure is on to tell a unique story in an authentic, differentiated and unforgettable way. Well-designed elements can connect with fans and recruits and appeal to alumni, donors and sponsors. The Dallas Cowboys’ world headquarters, The Star, set a new standard for professional sports, energizing fans and the community while integrating sponsor partnerships. The result was a connection with audiences and partners alike through inspiring stories and emotional engagement. Join this session to discover valuable takeaways for your program.

Training & Treatment – Reducing Your Pain Points

Boardroom  sponsored by: Fusionetics

Fred Tedeschi
Director of Athletic Training Services
Oregon State University
Jim Thornton, MA, ATC, CES
Director of Sports Medicine/Athletic Training Services
Clarion University of Pennsylvania
Tom Holmoe
Director of Athletics
Brigham Young University
Moderator
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While sports science has made a proven difference in the pros, the challenge at the college level is scale: How do you effectively integrate a system with dozens of teams and hundreds of student-athletes? Former Chicago Bulls Athletic Trainer Fred Tedeschi is working ahead of the injury-prevention curve — three years after rolling out a scientific assessment and corrective exercise program at Oregon State University. Tedeschi and Clarion University’s Jim Thornton explore the concepts and data behind reducing injuries and optimizing department-wide performance. Tom Holmoe moderates this discussion on how ADs can improve efficiency and keep student-athletes on the field.

10:15am - 10:30am

Networking Break

10:30am - 11:30pm Breakout Sessions

When Crisis Calls, How Will You Answer?

Featured Session  sponsored by: DLR Group

Rick George
Athletic Director
University of Colorado Boulder
Carrie Gerlach Cecil
CEO
Social Media Sports Management
Mack Rhoades
VP & Director of Athletics
Baylor University
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Session Details Coming Soon

11:30am - 12:00pm

Networking Break

12:00pm - 1:30pm Luncheon Keynote

The Evolution of eSports

Keynote 

Mark Deppe
Acting Director, eSports
University of California, Irvine
Oliver Luck
Exec. VP of Regulatory Affairs and Strategic Partnerships
NCAA
Patrick Hobbs
Director of Intercollegiate Athletics
Rutgers University
Moderator
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The competition is fierce, and — like its virtual playing fields — the possibilities are boundless. We’re talking eSports and how it fits in the university framework. Engage in this interactive peek into the evolving world of online gaming with ESL — the world’s largest eSports company, and UC Irvine — the first public university to offer eSports scholarships. How are schools looking to position eSports within traditional academic and athletic parameters, and what buttons can they push to generate revenue on campus? Oliver Luck and Patrick Hobbs are among those riveted by this exploding enterprise and the NCAA’s place in the eSports arena.

1:30pm - 2:00pm

Networking Break

2:00pm - 3:00pm Breakout Sessions

Outside Perspectives – Challenging the Model

Featured Session 

Dr. Michael F. Adams
Chancellor
Pepperdine University
Andy Schwarz
Partner
OSKR
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“College athletics is headed toward some serious reality checks.”

In candid conversations, athletic directors question how long their industry can sustain a funding model rife with burgeoning staff, salaries and student-athlete support. In the evolving quest for solutions, two ardent observers of the college sports enterprise join a spirited exchange of ideas. Distinguished Chancellor Dr. Michael F. Adams, former chair of the NCAA executive committee, weighs in on the growing divide between athletics and the academic side of the house. Andy Schwarz, a well-published sports economist, advocates taking the blinders off and running college sports like any highly marketable business. Weigh their perspectives against your own when it comes to the future of Division I athletics.

Winning Ticket at the Game Day Gate

Boardroom  sponsored by: Ticketmaster

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Session Details Coming Soon

3:00pm - 3:15pm

Networking Break

3:15pm - 5:00pm Breakout Sessions

Private “by ADs, for ADs” Boardroom

Boardroom 

Jack Swarbrick
VP & Director of Athletics
University of Notre Dame
Kathy Beauregard
Director of Athletics
Western Michigan University
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In 2013, this closed-door, athletic directors-only discussion laid the groundwork for change in our industry and became the hallmark, can’t-miss session at the Collegiate Sports Summit. In the spirit of that first private boardroom gathering, we’re uniting as one group for another candid, open exchange of ideas about the Division I enterprise, our profession and the future.

5:00pm - 8:00pm Reception

Reception

Special Event 

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Join us outside in the circular driveway for the closing reception.